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5 Things I Learned at Mobile World Congress Strive Masiyiwa, Chairman & Founder of Econet and renowned philanthropist https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586818280915-1Y50NHKDDR8LM7M4QH0G/1_FUNFT0lpHcu24gJ9QCJx9g.png Articles - 5 Things I Learned at Mobile World Congress JDI Drones on display, designed to support vulnerable communities at times of climatic change https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586818319257-6UI410OWRZQWXLXVCGC6/1_6K52fmI9qybc3I4vUMX43Q.png Articles - 5 Things I Learned at Mobile World Congress Chris Lehane, Head of Global Policy & Communications at AirBnB, talks about the importance of having a Social Value Proposition https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586818358241-ZSJUBNNC35QOMRJ5EZ5C/1_ZIlqEEd9PKbD7KF6VrsAwA.png Articles - 5 Things I Learned at Mobile World Congress Jerry Daykin, Global Digital Partner at Carat, discusses Live Video & Bots at the Mobile Marketing Summit https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586818396620-XU0VBWOOJ8D6SDL94V7U/1_lyQJSTZrECUpxqhZ5NDcQA.png Articles - 5 Things I Learned at Mobile World Congress Charlotte White, Global Strategy Partner at Carat, moderating the Gen Feminist Panel at the Mobile Marketing Summit https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586818431485-JKON11DJDB7EGDNEDA8C/1_D-BE-8rNx1DlzjtJzK975w.png Articles - 5 Things I Learned at Mobile World Congress https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586818468574-XK4TFS4MNJGOBLK59RPY/1_gJZNNZS0umNXmWEZzGfdaA.png Articles - 5 Things I Learned at Mobile World Congress https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586818499287-MSSBQI3M23KA2IEOWDZY/1_Io2LmamMVbo-xPAqB1AVSg.png Articles - 5 Things I Learned at Mobile World Congress Mark Lavallee, Editor of Interactive News at The New York Times, at the Global Innovations in Content & Media Panel Session https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586818531265-RRS1EDSO9IGXYSED2KZ0/1_aNIZ63_WAsTZVSehrrxd9w.png Articles - 5 Things I Learned at Mobile World Congress Reed Hastings, CEO & Founder Netflix, at the final Keynote of Day 1 https://www.sabrinarodriguez.me/articles/category/Brand monthly 0.5 https://www.sabrinarodriguez.me/articles/category/Social+Media monthly 0.5 https://www.sabrinarodriguez.me/articles/category/Events monthly 0.5 https://www.sabrinarodriguez.me/articles/category/Women+in+Leadership monthly 0.5 https://www.sabrinarodriguez.me/articles/category/Creativity monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Leadership monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/AdWeek monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Social+media monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Diversity monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Adobe monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Creativity monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Recruitment monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Brand monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Experience monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Digital+Centers+of+Excellence monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Events monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Mobile+World+Congress monthly 0.5 https://www.sabrinarodriguez.me/articles/tag/Trends monthly 0.5 https://www.sabrinarodriguez.me/home daily 1.0 2026-01-20 https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586874003266-XOTDPAOC8VAVCNL0XKSF/Artboard.png Home - Sabrina Rodriex https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/595a9744-e76f-4401-bfd9-b3bb553260ed/clay-banks-LjqARJaJotc-unsplash.jpg Home - Putting People First: The Path to Building a Digital Center of Excellence While a center of excellence can take on many forms depending on the size and needs of your organization, at its core, it’s all about people. Getting buy-in requires strong relationship building and clear communication, keeping in mind that success will benefit the entire business. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586966251888-DKNJZW6X9PM67Z013KAL/IMG_6343.jpg Home - Delivering best-in-class brand governance with Adobe CC & Stock At Dentsu Aegis Network, our ambitious digital strategy is supported by a cloud-based brand library and hub, using Adobe Creative Cloud Libraries & Stock to drive efficiencies, compliance and aligned brand content at scale. Read more about our pioneering work with Adobe here. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1603806225424-S8FYUCFH1HIOEBJU8TQJ/Screen+Shot+2020-10-27+at+13.24.53.png Home - DPP Next Gen Production 2020: Using cloud for brand management Dentsu Aegis Network operates in 145 markets. It has used cloud technology, AI and integrations with both Adobe and Microsoft tools to create a new global brand management platform. This cloud-based brand hub ensures the quality and consistency of the DAN brand in its business to business communications. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586962526390-ZK0SUT9DHW1L70HL4Q78/DAN%2Bwebsite%2B2.jpg Home - Transforming Dentsu’s website into a powerful business tool with cloud How does a global marketing group cost-effectively switch an outdated brochure site, into a powerful business tool? And how does it address the needs of hundreds of content managers whilst delivering real marketing ROI? Read about our case study that won us Best Cloud Implementation in 2018. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586962439610-2QM83BYORTUIK99C7HFL/dentsuvideo810%2B2.jpg Home - First holding group to launch LinkedIn Live at Cannes Lions Cannes Lions is a vital touchpoint for reinforcing Dentsu’s brand profile and reputation. Adopting LinkedIn Live as a platform for streaming our panel discussions drove 48% share of voice and tripled engagement, establishing us as the most talked-about network at the Festival. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1604066695818-IFCE1QOLSHUK7EHG1OG7/facebook-uk.png Home - Digital Transformation is the Key to staying Relevant At Travelex, we completely transformed the business from a transactional bricks and mortar business to a digital organisation in just 24 months; using an organic social media strategy, we adapted to the ever changing nature of customer expectations. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586881520739-4L6EKY5GD3AA9C7SGF5N/107.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586881519878-JXUHJAQNZOG768GEHA3F/106.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586881517940-H77N30JNLDA7KB7IIPI4/100.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586883152869-3ZDSH1KXHLFPPXKSLY5U/101.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586881518044-N2UORIV4DBG1AE794GAB/102.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586881519888-5XZJDOCYRS8KHEY8AZJ2/105.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1768318518737-P1J2D2R0U7PLXSJ0YG08/Screenshot+2026-01-13+at+15.35.04.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586881519079-GESEVJ9CHV062843VWX7/104.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586886359412-KV4ARN0UFBVFNYNKGJ0W/109.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586883152864-QJI7CDD15US09OV5VIBO/108.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1641470878447-2WV94DZ94JKTBEML8A81/Screenshot+%28358%29.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1641471000682-0GQ2NBB1FAK2RM4DIVOH/Screenshot+%28360%29.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1677073106675-1BGDY1DKS3X5O860HZSU/exchangewire.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1677073544542-KI1DTIY99CACCFRTJDUJ/GDEA-Main-Logo.png Home https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1768318903245-GK19VOYPU49MPETLB3RV/05.jpg Home - 2025 FT Media Matters: Campaigns that Dare to be Different Featured in the FT Media Matters Series, where we explored what goes into creating campaigns that not only stand out, but deliver lasting impact. Behind every standout campaign is a blend of sharp research, powerful storytelling and creative thinking rooted in purpose. We unpacked the elements that drive performance, from the first spark of an idea to execution. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1768319257997-LLJ4J1U0OTI9HS0JO1HX/Sabrina+Rodriguez_Brain+Station+2025+2.jpeg Home - 2025 Brain Station: Leaders In Marketing 2025 Trends & Landscape I joined leaders from YouTube and Microsoft to explore the biggest trends in Marketing for 2025, including how technology is reshaping the future of marketing, the emergence of human-centered strategies, full-funnel integration and data-led creativity that drives impact. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1768319769316-IR9SXENRLKZQVUKR39XP/Working+Options+Google+2023-259.jpg Home - 2025 & 2023: Future of Work Symposium - New Technology, New Skills, New Opportunities Panel Hosted by Working Options and Google Org, I was joined by other industry leaders to share our thoughts on the New Technology, Skills and Opportunities young people should consider in light of the AI revolution. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1677072678132-YJPIL92FP0G46W7HI587/ATS2022.jpg Home - ATS London 2022: Moving on up: Growth through full-funnel marketing At ATS London, I joined by an expert panel to discuss the impact of broadening growth strategy and adopting full-funnel marketing for revenue diversification. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1677072948072-PYP17O5HCG2ZZESZ78PF/ClickZ%2BVirtual%2BExperience%2B2021.jpg Home - ClickZ Virtual Experience: Building your Digital Avengers Team In October 2021, I was invited to participate in ClickZ’s Virtual Experience to share my thoughts and many lessons learned building Global Digital Centres of Excellence for enterprise businesses - from data and processes to people and technology, watch the full session below. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1642074890373-BWHGSSHSENTAQKO9MRFU/Adobe+MAX_Sabrina+Rodriguez.png Home - Adobe MAX 2020 Keynote: How dentsu uses Creative Cloud to power collaboration In October 2020, I joined Adobe’s Todd Burke to show how Dentsu uses Creative Cloud to simplify teamwork, support collaboration, and drive creative consistency in complex projects, not least for our very own rebrand. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1603804469920-VXOHNPMQ2AXT2G6NTUWK/Screen+Shot+2020-10-27+at+13.08.16.png Home - LinkedIn Live with Marketers Mar 2020: The Marketing Balancing Act Is balancing long-term brand building and short-term sales activation a key priority for your team in 2020? I joined LinkedIn, Gyro & Perkbox to explore this further. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586794167806-ZT6VFOEW855ROAGVLINJ/Screenshot%2B2020-04-13%2Bat%2B16.24.44.jpg Home - DrumCast Feb 2020: The visual trends that will define 2020 In their latest DrumCast, The Drum, in conversation with Adobe Stock and Dentsu in their latest webinar, drew from Adobe’s 2020 Creative Trends report and explored in detail some of the most important visual trends and sub trends for the year. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586794900208-JIJ26JU92TWLFO1VAMP5/Screenshot+2020-04-13+at+17.21.20.png Home - IBC Show Sept 2019 - Driving Digital Growth: Creating Consistent Content with Adobe Stock At the IBC Show in Amsterdam, I shared how we built a digital centre of excellence at Dentsu Aegis Network, helping brands develop global media libraries that integrate with Adobe Stock content to drive consistency and cost savings. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586794931537-5K6C0568OBI77R7QV5BH/Screenshot+2020-04-13+at+17.20.10.png Home - IBC Show Sept 2019: Big Production, Small Screen Learn what it takes to transform large, broadcast productions to smaller screens from broadcast industry experts who have transformed the industry with their real-world approach to content creation for the masses. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1587048466734-GHKJYZBYM8GFJFVM0UF7/ISIN0003.JPG Home - AdWeek Europe Mar 2019: Harnessing the Power of Community I joined Twitch, Unilever and streamer Christopher “Sacriel” Ball at AdWeek Europe to discuss how live streaming services allow marketers to engage and connect with consumers in new ways and fuel growth. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586966596057-C1H69IXZNWUZNQSN8FBM/Screenshot%2B2020-04-13%2Bat%2B17.56.41.jpg Home - International Women's Day Mar 2019: #BalanceForBetter Advertising: How to Build Brands in the "She Economy" #IWD2019 Around the world, as economic growth is empowering a more diverse female image, attitudes towards the traditional concept of “femininity” are changing and they’re changing more quickly than ever before. In this session, I spoke with Carat about our collective initiatives that are shifting the diverse landscape of today and tomorrow. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586796706510-E0283FRF0MCH3JWPGYRO/Screenshot+2020-04-13+at+17.51.19.png Home - Falcon Spark Nov 2018: Bringing Social to the Boardroom How do you prove the value of social? Learn how you can evolve your social media strategy to become an insights powerhouse for your brand. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586795616082-J8CW8CTFPO5OVRC3K3SQ/Screenshot+2020-04-13+at+17.33.19.png Home - Falcon Spark Nov 2018: How to Prove Social Media ROI to Your Boss CPC, CTR & CAC! Here are the social media metrics you should be talking about to your boss. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586798885515-UYDDZMBX1RWTCJHXXIIP/Speaker+Cannes+2018.jpg Home - Cannes Lions DAN Beach House June 2018: How to unlock the potential of personal brand in the digital economy Joined by Josh Graff, CEO UK LinkedIn, Amanda Pitt, Partner Grace Blue, and Bob Bejan, General Manager Global Events, Production Studios & Marketing Community at Microsoft, at the DAN Beach House at Cannes Lions, we discussed the changing power of personal brand in the digital economy. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586986497711-6YZ2JCR8YQ19D5UAV1D8/Forrester.jpg Home - Forrester Marketing Europe 2016: The Future of Advertising I was invited by Forrester to join Hostelworld & DHL to explore how the dynamic of participating consumers is changing the very nature of how CMOs see the advertising role in the mix. https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/1586961747005-W0YBF6ZY7IZPEA3OQSVJ/Screen+Shot+2020-04-15+at+15.41.31.png Home - On Brand: The Dentsu Aegis Network Podcast Producer and host of the Dentsu Podcast between 2018-2021, featuring 52 episodes across all things Brand, Media and Advertising. https://www.sabrinarodriguez.me/bio daily 0.75 2026-01-20 https://images.squarespace-cdn.com/content/v1/569824b1df40f3de94274111/5072a988-2007-407b-8813-d20249210602/Sabrina+Rodriguez_Brain+Station+2025.jpg Bio