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Welcome to my website. Here you’ll find my latest news and views on digital, growth and brand marketing. Connect with me below:
Welcome to my website. Here you’ll find my latest news and views on digital, growth and brand marketing. Connect with me below:
Sabrina Rodriguez is a senior marketing leader with 13+ years’ experience shaping and transforming brands for global enterprises across the Tech, Telco, Finance and Media industries. As Director of Field Marketing UK&I at Salesforce, Sabrina leads a multi-disciplinary team of experts spanning brand, digital, social and content to deliver meaningful commercial impact, scaled innovation and long-term strategic advantage for the company’s second largest market. Sabrina is known for her bold vision, relentless curiosity and fluent ability to deliver global transformation programmes within complex, highly matrixed organisations, all while building, coaching and investing in high-performing, award-winning teams. With a high-velocity, multi-sector background working across B2B and B2C, and experience both client and agency side, Sabrina is increasingly regarded as a trusted advisor within the Marketing industry. Regularly presenting on the future of brands, media and digital innovation, Sabrina has been featured by the likes of LinkedIn, Forrester, The Drum, Ad Week, the FT, IPA and Adobe. Alongside her career, Sabrina performs with The Cantus Ensemble, a London-based chamber choir, and brings her passion for the arts to the non-profit sector as Chair and Trustee for several musical charities, including Tenebrae and The London Handel Festival. In these roles, Sabrina champions governance and digital transformation, while driving responsible, long-term value creation for the industry.
Prior to dentsu, Sabrina was Global Head of Marketing at Ericsson and member of the Global Integrated Marketing Leadership Team, responsible for building a Digital Marketing Centre of Excellence with the goal of creating a consistent, delightful, and engaging customer experience to gain competitive advantage and achieve business goals and objectives. As owner of the global Digital Marketing Strategy, Sabrina’s team supported global integrated campaigns and initiatives, including paid media and strategic content marketing, while ensuring Ericsson’s digital estate is continually optimised for brand and business growth.
Prior to Ericsson, Sabrina headed up Digital, Growth and Brand Marketing globally for dentsu, where she also built a dedicated Digital & Brand Marketing Centre of Excellence designed to enable scaled business & brand growth for dentsu’s markets and brands. As Global Growth Marketing & Demand Generation Lead and member of the Global Sales, Solutions & Client Management Leadership Team, Sabrina went on to build global foundations for scaled growth marketing, with new business processes, team structures and a phased global roll out of Salesforce Pardot. Sabrina was also assigned Global Programme Director for the 2020 launch and ongoing management of the dentsu international MasterBrand and acted as Co-Chair of the Global Brand Governance Forum, having previously formed part of the leading project team behind the Dentsu Aegis Network rebrand in 2017.
Outside of the day-to-day, Sabrina was also co-Chair of dentsu’s ONE Network supporting gender diversity as well as member of the dentsu Belonging Committee, leading the charge on organising dentsu’s International Women’s Day event for four years running, featuring inspiring speakers from across the company and industry. Sabrina also continued to provide mentoring and coaching through collaboration with the BIG Alliance and the Female Foundry.
Before joining dentsu in 2016, Sabrina was Global Head of Social Media at Travelex, supporting its bold digital transformation programme with a brand new award-nominated social customer care team and social marketing strategy, including a cost-free global influencer programme and the company’s first product beta-testing Facebook group that drove wide recognition across the company and industry.
But it was at Telefonica, at the start of her career in 2011, where Sabrina’s passion for social and online communities truly landed, from designing and building O2’s very own online forum for their Guru community (“Guru Library”), to experiencing the enormous impact of leading a social media strategy in Brazil for Vivo’s own Guru programme, and finally working with the Standing on Giants team, an offshoot of the highly successful MVNO giffgaff, building and selling online communities to brands who wanted to build more valuable and long-lasting relationships with their customers.